Dixie Alley tornado outbreak

FOR IMMEDIATE RELEASE                                                                                            Contact:  Sarah Breshears

                                                                                                                                                  Marketing Communications Manager

Dated:  April 29, 2011                                                                      816-462-0445

                                                                                                                                         sbreshears@midlandradio.com

Severe Weather Instant Notification Saves Lives

Kansas City, MO (April 29, 2011)  Midland Radio Corporation stresses weather safety during severe weather season. In property damage, relief costs and tornado path length, this week’s Dixie Alley Outbreak may rival the infamous April 1974 Super Outbreak, putting new benchmarks in the nation’s weather history. As the sheer magnitude of the event continues to unfold, it becomes obvious that excellent warnings and outstanding broadcasters kept millions of people informed of the exact path and magnitude of each storm. The difference between the 1974 and 2011 events is this vastly improved sharing of life-saving information.

Doppler radar displayed on TV, combined with the knowledge and experience of degreed broadcast meteorologists represent the most impactful changes of these past 37 years. When people understand a situation and its urgency, they are much more likely to take protective action.

“All Americans are affected by this outbreak because we live in an area prone to the most extreme weather on earth,” stated Bruce Thomas, Chief Meteorologist. He continued, “Families should use this ravaging severe weather outbreak as an opportunity to learn, prepare, and create a plan of action.”

When severe weather occurs in the middle of the night, weather radio is the alert that gets people tuned in, and headed for shelter. When seconds count, nothing gets the warnings to as many people instantaneously, as NOAA Weather Radio, the Voice of the National Weather Service.

For over 50 years, Midland has been at the forefront of radio technology and is one of the world’s leading designers, manufacturers and distributors of consumer and commercial communications products. Midland is the leading supplier of NOAA All Hazards Weather Alert radios and a market leader in a wide range of consumer 2-way radios including: FRS/GMRS, CB and marine radios. Additionally Midland competes in the emerging sports video camera market. Midland’s professional radio products division is a leading supplier of commercial mobiles, portables and base station/repeaters products to private commercial enterprises and to federal, state and local government agencies. Midland Radio Corporation is the U.S. affiliate of an international group of companies with offices in North America, Europe and Asia. For more information contact Midland at 5900 Parretta Dr., Kansas City, MO 64120, on the web at www.MidlandRadio.com, at 1-816-241-8500 or follow Midland on Facebook, Twitter and YouTube.

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